Magnolia Network

Magnolia Network
HeadquartersWaco, Texas, U.S.
Programming
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerWarner Bros. Discovery
Chip Gaines
Joanna Gaines
Sister channels
History
LaunchedSeptember 30, 1999; 25 years ago (1999-09-30)[1] (original launch; as DIY Network)
January 5, 2022; 2 years ago (2022-01-05)[2][3] (relaunch; as Magnolia Network)
Former namesDIY Network (1999–2022)
Links
Websitewww.magnolia.com/network
Availability
Streaming media
Service(s)FuboTV, Hulu with Live TV, Philo, Sling TV, Vidgo, YouTube TV

Magnolia Network is an American basic cable network owned by Warner Bros. Discovery and Chip and Joanna Gaines. It broadcasts personality-based lifestyle programs related to topics such as home construction, renovation, and cuisine.

The channel first launched on September 30, 1999, as DIY Network, a spin-off of HGTV focusing on instructional programming related to "do it yourself" (DIY) activities such as home improvement. It later focused on reality series following personalities involved in home renovation and related businesses. In 2022, the channel relaunched as Magnolia Network, which is led by Chip and Joanna Gaines of the HGTV series Fixer Upper.

As of December 2023, Magnolia Network is available to approximately 51,000,000 pay television households in the United States-down from its 2016 peak of 62,000,000 households.[4]

  1. ^ "advertisement" (PDF). Broadcasting & Cable. August 23, 1999. Retrieved August 8, 2021.
  2. ^ Andreeva, Nellie (February 11, 2021). "Chip & Joanna Gaines' Magnolia Network To Launch Slate On App & Discovery+ First, DIY Takeover To Follow". Deadline Hollywood. Retrieved February 12, 2021.
  3. ^ Hayes, Dade (September 28, 2021). "Chip And Joanna Gaines's Magnolia Network Reveals Linear Launch Date, Rebrand Of DIY To Kick Off With 'Fixer Upper: Welcome Home'". Deadline Hollywood.
  4. ^ "U.S. cable network households (universe), 1990 – 2023". wrestlenomics.com. May 14, 2024. Retrieved July 28, 2019.