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 Maidenform corporate logo | |
| Industry | Apparel |
|---|---|
| Founded | 1922 |
| Founder | Enid Bissett Ida Rosenthal William Rosenthal |
| Parent | Hanesbrands |
| Website | www |
Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments, particularly bras that accentuated the natural shape of a woman's figure, hence the name Maidenform.