The Maloof Money Cup was an annual skateboarding competition for amateur and professional skateboarders founded by Joe and Gavin Maloof of the Maloof family. The events were held in four cities: Costa Mesa, California in 2008, 2009, 2010; New York City in 2010 and 2011; Washington, D.C. in 2011, and in Kimberley, South Africa in 2011 and 2012. The aim of the competition was to raise awareness of skateboarding and to encourage participation in skateboarding events and activities. Organizers also aim to contribute new skateboarding infrastructure and boost retail activity in those areas where events are held.[1]