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| Product type | Confectionery |
|---|---|
| Owner | Mars Inc. |
| Country | United Kingdom |
| Introduced | 1937 |
| Markets | Europe, Australia, New Zealand, Canada and Asia |
| Tagline | The lighter way to enjoy chocolate. |
| Website | maltesers |
Maltesers are a British confectionery product manufactured by Mars Inc. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle East. The slogan is "The lighter way to enjoy chocolate".[1]
Maltesers consist of a spheroid malted milk centre surrounded by milk chocolate. Maltesers are sold in a variety of packaging, including plastic bags (ranging in size from small 'fun-size' upwards), larger cardboard boxes and tubes, and plastic buckets (ranging in size from medium to very large). They also have medium-sized "teasers" in Celebrations boxes. Maltesers are also one of the types of chocolate included in Mars's Revels assortment.
In a YouGov poll in 2020, they were the most popular confectionery in the UK.[2]
- ^ Cite error: The named reference
Telegraphwas invoked but never defined (see the help page). - ^ "The most famous confectionaries in the UK". YouGov. Retrieved August 16, 2019.