 | This article needs additional citations for verification. (February 2009) |
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| Formerly | Mammoth Mills |
|---|---|
| Company type | Discount store |
| Industry | Retail |
| Founded | 1956 |
| Founder | Max Coffman and Henry Gornstein |
| Defunct | 1979 |
| Fate | Bankruptcy & bought by King's discount stores |
| Successor | King's (defunct discount store) |
| Headquarters | Framingham, Massachusetts Incorporated = Maine |
Number of locations | 35 stores (1969) |
Area served | New England among other states in the North East |
| Products | Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, toys and housewares. |
| Owner | King's discount stores |
| Website | None |
Mammoth Mart was a discount department store chain, located in the northeastern United States, primarily in the New England area. The chain was founded by Max Coffman and Henry Gornstein in Framingham, Massachusetts in 1956,[1] and was something of a prototype for the large, downscale department store, selling housewares, hardware and clothing in stark, unfussy buildings, usually in suburban shopping center locations. Other discount department store retailers like K-Mart, Zayre, and Bradlees would subsequently expand on this concept.
Their advertising mascot was Marty the elephant, a smiling, blazer-wearing mammoth.
- ^ Drew-Bear, Robert (1970). Mass Merchandising; Revolution & Evolution. Fairchild Publications. p. 86. Retrieved 2009-02-02.