Man from Del Monte

Jackson as the man from Del Monte in an advertisement for peaches

The Man from Del Monte was a worldwide advertising campaign for Del Monte Foods. A series of 25 television advertisements ran from 1985 to 1991, featuring British actor Brian Jackson in the title role. The man, wearing a linen suit and Panama hat, arrived at various plantations to assess the quality of the produce for sale under the Del Monte brand. The man indicated his approval upon which the workers would celebrate, stating that "The man from Del Monte, he say yes!". The campaign was revived in Spain and Italy in 2015, with a younger actor.