_(cropped).jpg) Narendra Modi during Mann Ki Baat in 2014 | |
| Genre | Talk radio |
|---|---|
| Running time | Last sunday of each month: 30 minutes (11:00 am – 11:30 am) |
| Country of origin | India |
| Language(s) | Original audio: Hindi |
| Home station | All India Radio |
| TV adaptations | DD National and DD News |
| Starring | Narendra Modi (2014 – present) Prime Minister of India |
| Created by | Narendra Modi |
| Narrated by | Narendra Modi |
| Recording studio | New Delhi, India |
| Original release | 3 October 2014 |
| No. of series | 1 |
| No. of episodes | 114 (as of 29 September 2024[update]) |
| Audio format | Monaural sound |
| Website | pmonradio |
Mann Ki Baat (transl. Talking from the heart, lit. transl. Mind's talk) is an Indian radio programme hosted by Prime Minister Narendra Modi in which he addresses Indians on All India Radio, DD National and DD News.[1][2][3] Since the first show on 3 October 2014, there have been 110 episodes.[4] The 100th episode of Mann Ki Baat was broadcast on 30 April 2023 and was broadcast worldwide.[5]
The main purpose of the program is to "establish a dialogue with the citizens on issues of day-to-day governance", according to a statement by the Information and Broadcasting Minister in the Rajya Sabha in July 2021.[6][7] The programme is "very apolitical".[8] It is India's "first visually enriched radio program".[7]
As Modi's Mann Ki Baat approached its 100th episode on 30 April 2023, a survey conducted by the Indian Institute of Management, Rohtak shows that at least 23 crore people have ‘listened to or viewed’ Modi's monthly radio broadcast regularly and over a billion people have listened to it at least once.[9] However, a study by Centre for the Study of Developing Societies (CSDS) released in November 2022 reported a very low listenership of the programme.[10]
- ^ "PM's first radio address 'Mann Ki Baat': Top 10 quotes", Rediff.com, archived from the original on 20 October 2014, retrieved 1 November 2014
- ^ "Narendra Modi touches people through his Mann Ki Baat, leaves opposition squirming", Daily News and Analysis, 4 October 2014, archived from the original on 5 November 2014, retrieved 1 November 2014
- ^ "Modi goes on AIR". The Hindu. 3 October 2014. Archived from the original on 11 November 2020. Retrieved 10 August 2018.
- ^ Livemint (25 February 2024). "'No Mann Ki Baat for next three months,' says PM Modi. Here's why". mint. Retrieved 20 April 2024.
- ^ "BJP's big planning: PM Modi's Mann Ki Baat 100th episode to broadcast worldwide". The Economic Times. 22 March 2023. ISSN 0013-0389. Retrieved 16 August 2023.
- ^ Dutta, Amrita Nayak (21 July 2021). "Why AIR & Doordarshan's revenue from PM Modi's 'Mann Ki Baat' fell by 90% in the last 3 yrs". ThePrint. Archived from the original on 25 July 2021. Retrieved 25 July 2021.
- ^ a b "'Mann Ki Baat' clocked Rs 30.8Cr in cumulative revenues from inception till FY21: I&B min". Exchange4media. 20 July 2021. Archived from the original on 25 July 2021. Retrieved 25 July 2021.
- ^ BlueKraft Digital Foundation, Igniting Collective Goodness: Mann Ki Baat @100 (2023), p. Chapter 1.
- ^ Joy, Shemin (24 April 2023). "'Mann Ki Baat' 100th episode: At least 100 cr people have listened to it at least once, survey shows". Deccan Herald. Retrieved 25 April 2023.
- ^ Jain, Meetu (27 April 2023). "Mann Ki Baat's 100th Episode Promotion Blitzkrieg Hides 'Very Low Listenership' Findings". The Wire. Retrieved 5 May 2023.