The most famous and certainly best selling manifestation of maotai is produced by Kweichow Moutai, so successful in fact that it has become the most valuable spirits brand not just in China but in the world as a whole.[3] However, despite common misconception, Kweichow Moutai is not the only producer of maotai, nor do they own any exclusive right to the name. Maotai must simply be produced in the town of Maotai and follow the production guidelines as laid out in regulation.