The Market Research Society is a professional body for market research based in London, England.[1] It was established in 1946 at the offices of the London Press Exchange.[2] It represents the views of its members to government[3] and in the press.
MRS recognise 5,000 individual members and over 500 accredited Company Partners in over 50 countries. As the regulator, they promote the highest professional standards throughout the sector via the MRS Code of Conduct.[1] MRS is the world’s largest association serving those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.[4]
In 2015, it jointly ran an inquiry with the British Polling Council into the failings of polling before the British general election of that year.[5][6] The inquiry found that the failure of polling to correctly predict the result was the result of unrepresentative polling samples.[7]
- ^ a b "About MRS". Market Research Society. Archived from the original on 15 April 2016.
- ^ "History". Market Research Society. Archived from the original on 6 June 2017.
- ^ "House of Commons - Justice Committee: Written evidence from the Market Research Society". United Kingdom Parliament. 2012. Archived from the original on 5 October 2018.
- ^ "Partners | Market Research Society". WARC. Retrieved 21 August 2018.
- ^ "Details of Opinion Poll Inquiry Announced". British Polling Council. 22 May 2015. Archived from the original on 29 November 2023.
- ^ "General Election Opinion Poll Inquiry publishes report - University of Southampton".
- ^ "Opinion polls failure at 2015 election 'due to unrepresentative samples'". 19 January 2016.