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Marketing operations
Key concepts Benchmarking Best practices Budgeting Business intelligence Business process Change management Chief Marketing Officer (CMO) Customer intelligence Customer lifecycle management Customer lifetime value Data quality Data warehouses Database marketing Demand generation Digital asset management Flowchart Infrastructure Lead generation Marketing accountability Marketing automation Marketing effectiveness Organization development Post-merger integration Predictive analytics Predictive modelling Process optimization Return on marketing investment Strategic planning Systems theory
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Marketing accountability is a term that signifies management with data that is understandable to the management of the enterprise.^{[citation needed]} "Accountable Marketing" is another name that can be given to this process.