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A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
It is often created together by marketing managers, product marketing managers, product managers, and sales teams.[1] A marketing plan comprises part of an overall business plan.[2]
A comprehensive marketing plan may contains historical data, future predictions, methods or strategies to achieve marketing objectives, and analyses of the strengths and weaknesses of a company, its organization and its products.[3]
- ^ Lehmann, Donald R.; Winer, Russell S. Analysis for Marketing Planning.
- ^ Chernev, Alexander (January 2020). The Marketing Plan Handbook. Cerebellum Press, USA.
- ^ Westwood, John (2002). The Marketing Plan: A Step-by-step Guide (3rd ed.). London: Kogan Page. ISBN 9780749437480. OCLC 924803173. Archived from the original on 2016-12-25. Retrieved 2016-04-01.