Markus Giesler | |
|---|---|
 | |
| Born | |
| Nationality | Canadian, German |
| Education | Witten/Herdecke University |
| Occupation(s) | Author, Marketing Professor |
| Scientific career | |
| Fields | Marketing Consumer Research |
| Institutions | York University, Schulich School of Business |
| Website | www |
Markus Giesler is a consumer sociologist and Professor of Marketing at the Schulich School of Business at York University.[1] His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time,[2] technology consumption,[3] moral consumption,[4] and the role of multiple stakeholders in the market creation process.[5] Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany.[6] In 2014, he was named "one of the most outstanding business school professors under 40 in the world."[7] Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design.
Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University.[8] He emigrated to Canada in 2004.
- ^ York University. "Faculty Profile Markus Giesler, Ph.D." York University.
- ^ Shaw, Hollie. "Botox overcomes 'frozen face' stereotype". National Post.
- ^ Kahney, Leander. "My iPod, My Self". Wired Magazine.
- ^ Walker, Rob (29 October 2009). "Hummer Love". New York Times Magazine.
- ^ Schulich School of Business. "Biography Markus Giesler". Schulich School of Business Faculty Pages.
{{cite web}}:|author=has generic name (help) - ^ Harris, Rebecca. "How Sociology Trumps Economics in Marketing". Marketing Magazine.
- ^ Everitt, Lauren (12 February 2014). "The 40 most outstanding B-School Profs Under 40 In The World". Poets & Quants.
- ^ Mohr, Christoph. "Akademischer Jungstar". Karriere.