Marshall Fishwick

Marshall William Fishwick (July 5, 1923 – May 22, 2006) was an American multidisciplinary scholar, professor, writer, and editor who started the academic movement known as popular culture studies and established the journal International Popular Culture. In 1970 he cofounded the Popular Culture Association with Ray B. Browne and Russel B. Nye, and the three worked to shape a new academic discipline that blurred the traditional distinctions between high and low culture, focusing on mass culture mediums like television and the Internet and cultural archetypes like comic book heroes. In an academic career of more than fifty years, Fishwick wrote or edited more than forty books, including works on popular culture, Virginia history, and American studies.