Martin Lindstrom

Martin Lindstrom
Martin Lindstrom, palestrante internacional da 47ª Convenção ABRAS
NationalityDanish
Occupation(s)Author, speaker, branding expert
Notable workSmall Data: The Tiny Clues that Uncover Huge Trends
Buyology - Truth and Lies About Why We Buy
The Ministry of Common Sense

Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree.[1] He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy,[2] Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment,[3] and 2021 released The Ministry of Common Sense.[4] Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.

In 2011, Lindstrom appeared in the Morgan Spurlock (Super Size Me) movie documentary The Greatest Movie Ever Sold and on America's Next Top Model. Thinkers50 included him as number 18 on their list of the 2015 top 50 management thinkers in the world and included him in their updated lists for 2017.[5][6]

Lindstrom is a columnist for Fast Company,[7] TIME magazine[8] and Harvard Business Review[9] and frequently contributes to NBC's Today show.[10]

  1. ^ "Time Magazine Influential 100 Honoree". 30 April 2009. Archived from the original on May 3, 2009.
  2. ^ "New York Times Bestseller List". The New York Times. 16 November 2008.
  3. ^ Press Release: Brandwashed by Martin Lindstrom Archived 2011-12-17 at the Wayback Machine
  4. ^ Ewe, Koh (January 20, 2021). "Why Materialism Has No Place in a Post-Pandemic World". Vice.
  5. ^ "Martin Lindstrom - Thinkers 50". Thinkers 50. Retrieved 2015-11-22.
  6. ^ "Martin Lindstrom - Thinkers 50". Thinkers 50. 2015-11-09. Retrieved 2017-11-20.
  7. ^ "Fast Company Author's Profile Page".
  8. ^ Lindstrom, Martin (2011-10-28). "Monkey See, Monkey Buy". Time. ISSN 0040-781X. Retrieved 2023-03-20.
  9. ^ Lindstrom, Martin (2011-12-09). "Shopping Carts Will Track Consumers' Every Move". Harvard Business Review. ISSN 0017-8012. Retrieved 2023-03-20.
  10. ^ "Author's Today Show Appearances". Archived from the original on 2011-09-29. Retrieved 2009-03-07.