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Masala films of Indian cinema are those that blend multiple genres into one work. Masala films emerged in the 1970s and are still being created as of the 2020s.[1] Typically these films freely blend action, comedy, romance, and drama, or melodrama. They also tend to be musicals, often including songs filmed in picturesque locations.[2][3]
The genre is named after the masala, a mixture of spices in Indian cuisine.[4] According to The Hindu, masala is the most popular genre of Indian cinema.[3] Masala films have origins in the 1970s and are common in every major film industry in India.[5] Production of these films is still active in the mid-2020s.[6][7]