Mass affluent

In marketing and financial services, mass affluent and emerging affluent are the high end of the mass market, or individuals with, in 2004 terms, US$100,000 (equivalent to $161,311 in 2023) to US$1,000,000 (equivalent to $1,613,108 in 2023) of liquid financial assets[1] plus an annual household income over US$75,000 (equivalent to $120,983 in 2023).[2]

Mass affluent consumers are an important target market for sellers of luxury goods.

  1. ^ "Schwab: Courting the mass affluent". Archived from the original on 8 April 2005.
  2. ^ Spinelli, Stephen (2013). Disrupt Together: How Teams Consistently Innovate. Pearson Education. p. 237. ISBN 9780133384116.