 | |
| Company type | Subsidiary |
|---|---|
| Industry | Advertising |
| Founded | 2002 |
| Founder | Mitch Davis |
| Defunct | October 2010 |
| Headquarters | New York City, New York, U.S. |
Key people | Mitch Davis (CEO) Craig Telfer (director of integration) David Sturman (2003 thru Acquisition) (CTO) Claudia Batten Client Relations, Nicholas Longano CMO, Katherine Hayes COO |
| Products | In-game advertising |
| Parent | Microsoft (2006–2010) |
| Website | No longer exists |
Massive Incorporated was an American advertising company that provided software and services to dynamically host advertisements within video games. Massive Incorporated was purchased by Microsoft in May 2006 for approximately $200 million to $400 million.[1][2]
The company closed down at the end of 2010.[3]
- ^ Matt Richtel (2006-04-27). "Microsoft Is Seen Near Ad Move". The New York Times. Retrieved 2007-10-11.
- ^ "Breaking: Microsoft Acquires In-Game Ad Firm Massive". Gamasutra. 2006-05-04. Retrieved 2007-10-11.
- ^ "Microsoft Confirms In-Game Ad Company Massive to Shut Down". 1UP.com. Archived from the original on 17 October 2012. Retrieved 23 October 2010.