Massive Incorporated

Massive Incorporated
Company typeSubsidiary
IndustryAdvertising
Founded2002; 22 years ago (2002)
FounderMitch Davis
DefunctOctober 2010; 14 years ago (2010-10)
HeadquartersNew York City, New York, U.S.
Key people
Mitch Davis (CEO)
Craig Telfer (director of integration)
David Sturman (2003 thru Acquisition) (CTO)
Claudia Batten Client Relations, Nicholas Longano CMO, Katherine Hayes COO
ProductsIn-game advertising
ParentMicrosoft (2006–2010)
WebsiteNo longer exists

Massive Incorporated was an American advertising company that provided software and services to dynamically host advertisements within video games. Massive Incorporated was purchased by Microsoft in May 2006 for approximately $200 million to $400 million.[1][2]

The company closed down at the end of 2010.[3]

  1. ^ Matt Richtel (2006-04-27). "Microsoft Is Seen Near Ad Move". The New York Times. Retrieved 2007-10-11.
  2. ^ "Breaking: Microsoft Acquires In-Game Ad Firm Massive". Gamasutra. 2006-05-04. Retrieved 2007-10-11.
  3. ^ "Microsoft Confirms In-Game Ad Company Massive to Shut Down". 1UP.com. Archived from the original on 17 October 2012. Retrieved 23 October 2010.