 | |
| Formation | 2017[1] |
|---|---|
| Founder | Amy Huang |
| Type | Joint venture |
| Headquarters | |
| Products | UNO!, Phase 10, Skip-Bo |
| Services | Video game development |
| Owner | Mattel (50%) NetEase (50%) |
| Website | https://mattel163.com |
Mattel163 Limited is a 50–50 joint venture between American toy manufacturing and entertainment company Mattel and Chinese Internet company NetEase, aimed for developing and publishing online video games based on the former's intellectual properties.[2] Its headquarters are located in both Hangzhou, China and El Segundo, California. The "163" in the name refers to the NetEase's domain, 163.com.
The first product published was UNO!, originally launched for Facebook Instant Games in 2017,[3] and launched later on iOS and Android.
- ^ "NetEase and Mattel launch new game studio". GamesIndustry.biz. 30 January 2018. Retrieved 16 February 2022.
- ^ "Mattel's video game division eyes original IP". GamesIndustry.biz. 26 February 2019. Retrieved 18 February 2022.
- ^ "World's Card Game, UNO™, Launches on Facebook Messenger". Let's Play UNO. 25 January 2018. Retrieved 20 February 2022.