Formerly | Mattel Creations (2016–2019) Mattel Television (2019–2023) |
---|---|
Company type | Division |
Industry | Television production |
Predecessors | |
Founded | March 31, 2016 |
Headquarters | Burbank, California, U.S. |
Area served | Worldwide |
Key people |
|
Products | |
Parent | Mattel |
Footnotes / references [1][2] |
Mattel Television Studios[3] is the television production division of American toy and entertainment company Mattel, originally founded on March 31, 2016 as the successor to Mattel's earlier entertainment division, Mattel Playground Productions, under the name Mattel Creations.[4][5]
It took on its current name with the hiring of former Disney Branded Television programming executive, Adam Bonnett, on February 5, 2019[6] and began gravitating heavily towards the production of streaming media for release on YouTube variants and Netflix whiles maintaining the television forays of its previous incarnation.[7][8]
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