Mauve (/ˈmoʊv/ⓘ, mohv;[2]/ˈmɔːv/ⓘ, mawv) is a pale purple color[3][4] named after the mallow flower (French: mauve). The first use of the word mauve as a color was in 1796–98 according to the Oxford English Dictionary, but its use seems to have been rare before 1859. Another name for the color is mallow,[5] with the first recorded use of mallow as a color name in English in 1611.[6]
Mauve contains more gray and more blue than a pale tint of magenta. Many pale wildflowers called "blue" are more accurately classified as mauve. Mauve is also sometimes described as pale violet.
^The color displayed in the color box above matches the color called mauve in the 1930 book by Maerz and Paul A Dictionary of Color New York: 1930 McGraw-Hill; the color "mallow" is displayed on page 125, Plate 51, Color Sample I3 Note: It is stated in A Dictionary of Color that mallow and mauve are two different names used in English to refer to exactly the same color—the name mallow came into use in 1611 and mauve came into use as its synonym in 1856—see under the entry for each name on page 198 in the Index. See also discussion of the color Mallow (Mauve) on page 166.
^Brians, Paul. "Mauve". Common Errors in English. Washington State University. Archived from the original on 2008-02-25. Retrieved 2008-02-26.