&sq=Qlik&lang=&file=File:Max_logo.svg){kind=logo} Logo used since 2023 | |
Screenshot &sq=Qlik&lang=&file=File:Max_Website.png) Max website on June 4, 2023 | |
| Formerly | HBO Max (2020–2023)[a] |
|---|---|
Type of site | OTT streaming platform |
| Available in | 40 languages |
List of languages
| |
| Predecessor(s) | List
|
| Headquarters | New York City, New York, U.S. |
| Country of origin | United States |
| Area served | Caribbean, Latin America, United States, and parts of Europe and Asia-Pacific (see full list of countries) |
| Owner |
|
| Created by | WarnerMedia Direct, LLC |
| Key people |
|
| Parent | Warner Bros. Discovery Global Streaming & Games |
| URL | max.com |
| Registration | Required |
| Users |  110.5 million (as of 30 September 2024[update])[1] |
| Launched |
|
| Current status | Active |
Max, formerly (and in some regions still) known as HBO Max, is an American subscription video on-demand over-the-top streaming service. It is a proprietary unit of Warner Bros. Discovery Global Streaming & Games, which is itself a division of Warner Bros. Discovery (WBD).[2] The platform offers content from the libraries of Warner Bros., Discovery, HBO, CNN, Cartoon Network, Adult Swim, Animal Planet, TBS, TNT, Eurosport, and their related brands. Max first launched (as HBO Max) in the United States on May 27, 2020.
The service also carries first-run original programming under the "Max Originals" banner, programming from the HBO pay television service, and content acquired via either third-party library deals (such as those with film studios for pay television rights) or co-production agreements (including, among others, those with BBC Studios and Sesame Workshop).
When the service was first launched as HBO Max, it succeeded both HBO Now, a previous HBO SVOD service; and HBO Go, the TV Everywhere streaming platform for HBO pay television subscribers. In the United States, HBO Now subscribers and HBO pay television subscribers were migrated to HBO Max at no additional charge, subject to availability and device support. HBO Max also supplanted the streaming component of DC Entertainment's DC Universe service, with its original series being migrated to HBO Max as Max Originals. The HBO Max service began to expand into international markets in 2021.
According to AT&T,[b] HBO and HBO Max had a combined total of 69.4 million paying subscribers globally on June 30, 2021, including 43.5 million HBO Max subscribers in the U.S., 3.5 million HBO-only U.S. subscribers (primarily commercial customers like hotels), and 20.5 million subscribers to either HBO Max or HBO by itself in other countries.[3] By the end of 2021, HBO and HBO Max had a combined total of 73.8 million paying global subscribers.[4][5] At the end of Q1 2022, HBO and HBO Max had 76.8 million global subscribers.[6]
Since the April 2022 merger of WarnerMedia with Discovery, Inc. to form Warner Bros. Discovery, Max is one of the combined company's two flagship streaming services, the other being Discovery+ (which primarily focuses on factual and reality programming from the Discovery brands). WBD initially announced plans for HBO Max and Discovery+ to merge in 2023, but the company ultimately chose to retain Discovery+. As part of the decision, WBD migrated some Discovery+ shows to Max whilst also leaving them on Discovery+. WBD went on to replace HBO Max with a newly rebranded service, shortening the service's name to "Max", which launched in the United States on May 23, 2023, in Latin America on February 27, 2024, and in Europe on May 21, 2024, introducing a redesigned user interface, and adding more Discovery content. The rebrand was also applied to Netherlands, Poland, France, Monaco and several other regions in 2024. In Germany, Italy and the United Kingdom, the rebrand will be applied in 2025, and in Belgium and the Netherlands the name "HBO Max" was retained with a new Max logo.
Cite error: There are <ref group=lower-alpha> tags or {{efn}} templates on this page, but the references will not show without a {{reflist|group=lower-alpha}} template or {{notelist}} template (see the help page).
- ^ "Warner Bros. Discovery adds 7.2 million Max subscribers, the streamer's largest single-quarter jump".
- ^ Maddaus, Gene (February 24, 2023). "'South Park' Lawsuit: Warner Bros. Discovery Sues Paramount Global Over Licensing Dispute". Variety. Variety Media. Archived from the original on February 25, 2023. Retrieved February 25, 2023.
- ^ "AT&T 2nd Quarter Earnings 2021 – Financial and Operational Trends" (PDF). Archived (PDF) from the original on July 22, 2021.
Direct-to-Consumer (DTC) Operating Volumes and Statistics (volumes in thousands) [as of 6/30/21] — HBO Max – Wholesale [Domestic]: 31,451; HBO Max – Retail [Domestic]: 12,077; International HBO Max and HBO Subscribers: 20,498
- ^ Hayes, Dade (January 5, 2022). "HBO Max And HBO Hit 73.8M Global Subscribers At End Of 2021, Topping Company Forecasts – Update". Deadline. Archived from the original on January 5, 2022. Retrieved January 5, 2022.
- ^ "HBO Max & HBO Reach 73.8 Million Subscribers Globally". Cord Cutters News. January 5, 2022. Archived from the original on January 5, 2022. Retrieved January 5, 2022.
- ^ "HBO Max and HBO Reach 76.8 Million Global Subscribers". Cord Cutters News. April 21, 2022. Archived from the original on April 21, 2022. Retrieved April 21, 2022.