Maxeda

Maxeda DIY Group
Company typePrivate
IndustryRetail
Founded1999; 25 years ago (1999)
Headquarters,
Key people
Guy Colleau, CEO
ProductsGeneral merchandise, financial services
BrandsBrico, Praxis, Brico, BricoPlanit. 2004–10: V&D, La Place, De Bijenkorf. 2004–7: HEMA.
Revenue 1.337 Billion (2015)[1]
101 Million (2013/2014)[2]
OwnerKohlberg Kravis Roberts
Number of employees
7,000
Websitewww.maxeda.nl Edit this at Wikidata

Maxeda is a Dutch retail company owned by American investment firm Kohlberg Kravis Roberts & Co. (KKR) which is currently a market leader in the DIY retailing in The Netherlands, Belgium and Luxembourg. When Maxeda acquired Vendex KBB (KBB = Koninklijke Bijenkorf Beheer), Maxeda owned the three most prominent Dutch department stores: Vroom & Dreesmann and De Bijenkorf, both sold in 2010, and HEMA, sold in 2007.

  1. ^ "Continue Strategic Growth: Maxeda DIY Group Highlights & Facts 2015" (PDF). Archived (PDF) from the original on 2023-04-11. Retrieved 2017-06-03.
  2. ^ "Sustainable growth in a challenging market: Maxeda DIY Group 2013/14 Annual Review (Building the Best)" (PDF). Archived from the original (PDF) on 2015-06-16. Retrieved 2017-06-03.