Maxi (Canadian supermarket)

Maxi
Company typeSubsidiary
IndustrySupermarket (Maxi)
Hypermarket (Maxi & Cie)
Founded1984; 40 years ago (1984)
ProductsBakery, beer, dairy, deli, frozen foods, gasoline, general grocery, general merchandise, liquor, meat & poultry, produce, seafood, snacks, wine
Number of employees
10,000
ParentLoblaw Companies
Websitemaxi.ca
Footnotes / references
[1][2]

Maxi is a discount grocery retailer based in Quebec, Canada. Founded in 1984 by Provigo, it is a division of Loblaw Companies[1] and the largest of Loblaws' Quebec supermarket chains. Maxi is the Quebec equivalent of No Frills, a chain of franchised discount grocery stores outside Quebec, except that Maxi stores are owned by the company. Over 7,000 people are employed at the Maxi and Maxi & Cie stores across Quebec. Maxi's slogans are "Imbattable. Point final." ("Unbeatable. Period"), which references their price match guarantee,[3] and "Maxi, ben oui, Maxi" ("Maxi, well yes, Maxi"), the latter of which is often uttered by their spokesperson, comedian Martin Matte, in their television ads.[4]

  1. ^ a b "About Us". Loblaw Companies. Retrieved September 16, 2016.
  2. ^ Cite error: The named reference About Maxi was invoked but never defined (see the help page).
  3. ^ "Maxi maintient sa politique Imbattable. Point final". www.loblaw.ca. Retrieved May 22, 2024.
  4. ^ Loblaw Companies Ltd. (November 20, 2016). Maxi, ben oui Maxi!. Retrieved May 22, 2024 – via YouTube.