Company type | Subsidiary |
---|---|
Industry | Supermarket (Maxi) Hypermarket (Maxi & Cie) |
Founded | 1984 |
Products | Bakery, beer, dairy, deli, frozen foods, gasoline, general grocery, general merchandise, liquor, meat & poultry, produce, seafood, snacks, wine |
Number of employees | 10,000 |
Parent | Loblaw Companies |
Website | maxi.ca |
Footnotes / references [1][2] |
Maxi is a discount grocery retailer based in Quebec, Canada. Founded in 1984 by Provigo, it is a division of Loblaw Companies[1] and the largest of Loblaws' Quebec supermarket chains. Maxi is the Quebec equivalent of No Frills, a chain of franchised discount grocery stores outside Quebec, except that Maxi stores are owned by the company. Over 7,000 people are employed at the Maxi and Maxi & Cie stores across Quebec. Maxi's slogans are "Imbattable. Point final." ("Unbeatable. Period"), which references their price match guarantee,[3] and "Maxi, ben oui, Maxi" ("Maxi, well yes, Maxi"), the latter of which is often uttered by their spokesperson, comedian Martin Matte, in their television ads.[4]
About Maxi
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