 | |
| Product type | Coffee |
|---|---|
| Owner | Kraft Heinz (North America) JDE Peet's (Rest of the world) |
| Country | U.S. |
| Introduced | 1892 by Joel Owsley Cheek |
| Previous owners |
|
| Tagline | good to the last drop |
Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer.[1] For nearly 100 years, until the late 1980s, it was the highest-selling coffee brand in the United States. The company's slogan is "Good to the last drop,"[2] which is often incorporated into its logo and is printed on its labels.
Maxwell House coffee has been owned and produced by several companies, starting with Cheek's company, Nashville Coffee and Manufacturing Company,[1] then followed by General Foods, and Kraft Foods Inc.[3]
Cite error: There are <ref group=note> tags on this page, but the references will not show without a {{reflist|group=note}} template (see the help page).
- ^ a b Allen, Grace (July 14, 2020). "Maxwell House Coffee and Nashville". Tennessee State Museum. Retrieved December 12, 2021.
- ^ Johnson, Olivia (March 27, 2013). "Maxwell House, Good to Its Last Drop" (PDF). Houston History. Vol. 10, no. 3. pp. 22–26. Retrieved December 12, 2021.
- ^ "Maxwell House's History in Jacksonville". The Coastal. May 1, 2019.