Maybelline

Not to be confused with the Chuck Berry song "Maybellene".
This article is about the company. For the 1980s women's tennis tournament, see Maybelline Classic. For the Babyshambles song, see Sequel to the Prequel.
Maybelline
Company typeSubsidiary
IndustryCosmetics
Founded1914 (110 years ago) (1914) in Chicago as The Maybelline Company[1]
FounderThomas Lyle Williams
HeadquartersManhattan, New York City, U.S.
Area served
Worldwide
Key people
Products
  • cosmetics
  • skincare
  • perfume
  • personal care
ParentL'Oréal
Websitewww.maybelline.com

Maybelline New York (formerly The Maybelline Company and Mabelline and Co.),[1] trading as and commonly known as simply Maybelline (/ˈmeɪbɪliːn/ MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City. Founded in Chicago in 1914,[1] it has been a subsidiary of French cosmetics company L'Oréal since 1996.[4]

  1. ^ a b c Wilson, Sheena; Carlson, Adam; Szeman, Imre (2017). Petrocultures: Oil, Politics, Culture. McGill-Queen's Press – MQUP. p. 110. ISBN 978-0-7735-5040-7. Retrieved 28 July 2017.
  2. ^ "Maybelline advertising & marketing assignments". adbrands.net.
  3. ^ "L'Oréal Appoints Amy Whang President of Maybelline New York, Garnier and Essie for the US". loreal.com. Retrieved 2023-07-31.
  4. ^ "L'Oreal Profile - NYJobSource.com". nyjobsource.com. Archived from the original on 2019-04-07. Retrieved 2007-12-20.