| Mazda Persona | |
|---|---|
 | |
| Overview | |
| Manufacturer | Mazda |
| Also called | Eunos 300 |
| Production | 1988–1992 |
| Assembly | Japan: Hiroshima (Hiroshima Assembly) |
| Body and chassis | |
| Class | Mid-size |
| Body style | 4-door hardtop sedan |
| Layout | Front-engine, front-wheel-drive |
| Platform | Mazda MA platform |
| Powertrain | |
| Engine | |
| Transmission | |
| Dimensions | |
| Wheelbase | 2,575 mm (101.4 in) |
| Length | 4,550 mm (179.1 in) |
| Width | 1,695 mm (66.7 in) |
| Height | 1,335 mm (52.6 in) |
| Curb weight | 1,220–1,280 kg (2,689.6–2,821.9 lb) |
| Chronology | |
| Successor |
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The Mazda Persona is a mid-sized, front-wheel drive, four-door hardtop sedan produced by Mazda in Japan from November 1988 to December 1991, and sold both within its main range and under its upscale Eunos brand, as the Eunos 300. It is a rebodied Capella/626 with more luxurious equipment.[1] The Persona was Mazda's answer to the Toyota Carina ED, Nissan Presea, and Mitsubishi Emeraude — Japanese sedans that attempted to capture the pillarless hardtop look and proportion of large American sedans. Transposed onto a smaller Japanese sedan, this proportion often led to a small, low cabin in context of longer front and rear ends. It was replaced by the ɛ̃fini MS-8 in March 1992, after Persona stocks had run out. The car was only offered new in the domestic Japanese market.
The 1.8-liter engine option had a single camshaft and three valves per cylinder, producing 97 PS (71 kW), while the two-litre option had twin camshafts and four valves per cylinder, with a max output of 140 PS (103 kW). Both engines could also be found in the Capella/626 range and other MA platform cars, although the two-litre was tuned for more torque in this application, and both were fuel injected.[2]
In February 1990 a limited edition "Persona Couture" arrived, only available in Silver Stone Metallic paint. It was fully equipped, with air condition and ABS brakes over the Type B, and only available with the larger engine in combination with the automatic transmission. It sold for ten percent more than a 2000 Type B.[3] The Persona underwent a minor change in March 1990, with new body colors and more equipment, such as a power seat and optional ABS brakes.[4] The 12-valve 1.8 was replaced by a twin-cam 16-valve unit which had already been seen in the Eunos 300, producing 115 PS (85 kW). Unlike the case of the Eunos, however, the 2-liter FE DOHC engine remained unchanged.[4] Production came to a halt in December 1991, although the car remained on sale for another three months.
Mazda placed much emphasis on the Persona's interior, marketing the car under the tagline "Interiorism" (インテリアイズム, Interiaizumu). It featured lounge-style door trims that appears completely integrated into the rear seats when the doors are closed, while the front seat belts were mounted in the rear doors to be as discreet as possible. It won a prize for "Best Car Interior" in 1988. Other unusual details were the absence of ashtrays as well as a cigarette lighter - they were available as a cost option.[2] A pull-out drawer located underneath the passenger seat replaced a traditional glove compartment. There were two equipment levels, Type A and Type B. Both were well equipped, but the Type B added extras such as leather interior.
- ^ "1989年 マツダ ペルソナ 2000タイプB" [1989 Mazda Persona 2000 Type B]. GAZOO: History of the car selection (in Japanese). Toyota Motor Co. 2001. Archived from the original on 2005-01-12. Retrieved 2020-03-30.
- ^ a b Mastrostefano, Raffaele, ed. (January 1989). "Ora fumare è un optional" [Now smoking is extra]. Quattroruote (in Italian). Vol. 34, no. 399. Milan, Italy: Editoriale Domus. p. 126.
- ^ "ペルソナ クチュール（1990年2月） のカタログ情報" [Persona Couture (February 1990): Catalog Information]. Goo-Net (in Japanese). Proto Corporation. 2502543.
- ^ a b 自動車ガイドブック [Japanese Motor Vehicles Guide Book 1990~'91] (in Japanese), vol. 37, Japan: Japan Automobile Manufacturers Association, 1990-10-25, p. 150, 0053-900037-3400