The McDonald's Deluxe line was a series of sandwiches introduced in the early to mid 1990s and marketed by McDonald's with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for adult tastes.[1] The sandwiches sold poorly and the entire line was discontinued on August 18, 2000. The Deluxe series was a marketing disaster and is now considered to be one of the most expensive flops in McDonald's history.[2][3]
- ^ Glenn Collins (1996-09-19). "Chief of McDonald's Defends Arch Deluxe to Franchisees". the New York Times. Retrieved 2008-01-15.
- ^ "HowStuffWorks "5 Failed McDonald's Menu Items"". HowStuffWorks. 20 October 2008.
- ^ Mark Kassof (June 1997). "Lessons from marketing flops". Kassof.com. Archived from the original on 2007-12-23. Retrieved 2008-01-15.