 | This article needs additional citations for verification. (July 2012) |
McDonald's maintains an extensive advertising campaign. In addition to the usual media such as television, radio and newspaper ads, the company makes significant use of billboards and signage, and sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games. The company also makes coolers of orange drink with their logo available for local events of all kinds.[1] However, television ads remain the primary form of advertisement.
McDonald's has used 23 different slogans to advertise in the United States, as well as a few other slogans for select countries and regions.[2] At times, it has run into trouble with its campaigns.
- ^ Gael Fashingbauer Cooper (September 9, 2011). "McDonald's orange drink". Gen X-Tinct. Retrieved 2 July 2012.
- ^ "McDonald's slogans used around the world, past and present". Archived from the original on 26 January 2013. Retrieved 2 July 2012.