 Final logo, used from 2006 to 2022 | |
.jpg) The first Russian McDonald's on Pushkin Square, Moscow (2013) | |
Native name | Макдоналдс[1] |
|---|---|
| Company type | Subsidiary |
| Industry | Restaurant |
| Genre | Fast food |
| Founded | 31 January 1990 in Moscow, Russian SFSR, Soviet Union |
| Defunct | 1 December 2022[2][3] |
| Fate | Withdrawal from the Russian market due to the Russian invasion of Ukraine |
| Successor | Vkusno i tochka (2022–present) |
| Headquarters | 26 Valovaya Street, , Russia |
Number of locations | 850 |
Area served | Russia |
| Services | Master franchise |
Number of employees | 62,000 before dissolution |
| Parent | McDonald's |
| Website | mcdonalds.ru (archive) |
From 1990 to 2022, the American fast food chain McDonald's operated and franchised McDonald's restaurants in Russia.
After 14 years of planning and negotiations, McDonald's Canada president George Cohon was permitted to open the first McDonald's in Russia by the Soviet government in 1990. The entry of the iconic American brand into the country was seen as a symbol of ongoing economic and political reforms in the Soviet Union. The company's operations in the country further developed after the collapse of the USSR the following year, with the decades that followed seeing massive expansion in Russia. By 2022, 84% of locations were corporate-owned (through its Russian operating companies McDonald's LLC) (Russian: ООО «Макдоналдс») and CJSC Moscow-McDonald's (Russian: ЗАО «Москва-Макдоналдс»), with the remainder being owned by franchisees.[4]
Due to the Russian invasion of Ukraine, McDonald's temporarily suspended all operations in the country on 8 March. In May, the company announced that it would sell all of its restaurants in Russia,[5] which were rebranded as Vkusno i tochka.
- ^ "Макдоналдс признан лучшим работодателем в России по версии Top Employers Institute". Макдоналдс в России (in Russian). 9 February 2022. Archived from the original on 9 March 2022.
- ^ "Бывшие McDonald's на вокзалах и аэропортах РФ перейдут под бренд "Вкусно – и точка"".
- ^ "McDonald's в аэропортах и на вокзалах станут "Вкусно - и точка"". 28 November 2022.
- ^ Lucas, Amelia (8 March 2022). "McDonald's temporarily closes 850 restaurants in Russia, nearly 2 weeks after Putin's forces invaded Ukraine". CNBC. Englewood Cliffs NJ: CNBC LCC (NBCUniversal). Retrieved 8 March 2022.
- ^ Sampath, Uday (16 May 2022). "McDonald's to exit Russia after more than three decades". Reuters.