 | |
| Type | Rum |
|---|---|
| Manufacturer | United Spirits Limited |
| Country of origin | India |
| Introduced | 1991 |
| Alcohol by volume | 42.8% |
| Colour | Dark |
| Variants | McDowell's No.1 Caribbean (White rum) |
| Related products | Khukri Rum Old Monk |
| Website | unitedspirits/rum-brands |
McDowell's No.1 Celebration also known as Celebration Rum, is a rum manufactured by United Spirits Limited of India. In 2009, it was among world's top 3 best selling rum brands.[1] In 2013 it overtook Old Monk as largest selling rum of India.[2][3] While in 2015 it also overtook Bacardi as world's largest selling rum brand.[4][5]
- ^ "Celebration's among world's top three rum brands – timesofindia-economictimes". The Economic Times. 2009-03-16. Archived from the original on July 19, 2011. Retrieved 2015-09-04.
- ^ Mihir Dalal (2013-04-19). "Old Monk loses ground to McDowell's No.1". Mint. Retrieved 2015-09-04.
- ^ Indrajit Hazra. "Why Old Monkers need not raise a toast to the survival of the sweet, pungent drink – timesofindia-economictimes". The Economic Times. Archived from the original on October 26, 2015. Retrieved 2015-09-04.
- ^ "Rum Brand Champions 2015". Thespiritsbusiness.com. 2015-06-15. Retrieved 2015-09-04.
- ^ Josh Miller says (2015-08-06). "Captain Morgan challenges Bacardi in new ad". Thespiritsbusiness.com. Retrieved 2015-09-04.