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Media transparency, also referred to as transparent media or media opacity,[1] is a concept that explores how and why information subsidies are being produced, distributed and handled by media professionals, including journalists, editors, public relations practitioners, government officials, public affairs specialists, and spokespeople. In short, media transparency reflects the relationship between civilization and journalists, news sources and government. According to a textual analysis of "Information Subsidies and Agenda Building: A Study of Local Radio News", an information subsidy is defined as "any item provided to the media in order to gain time or space[2]" (Burns, 1998).