Mediatization (media)

Mediatization (or medialization[1]) is a method whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the society. Political actors, opinion makers, business organizations, civil society organizations, and others have to adapt their communication methods to a form that suits the needs and preferences of the mass media. Any person or organization wanting to spread messages to a larger audience have to adapt their messages and communication style to make it attractive for the mass media.[2][3]

  1. ^ Couldry, Nick; Hepp, Andreas (2013). "Conceptualizing Mediatization: Contexts, Traditions, Arguments". Communication Theory. 23 (3): 191–202. doi:10.1111/comt.12019.
  2. ^ Strömbäck, Jesper; Esser, Frank (2014). "Mediatization of Politics: Towards a Theoretical Framework". In Esser, Frank; Strömbäck, Jesper (eds.). Mediatization of Politics. Palgrave Macmillan. pp. 3–30. ISBN 978-1-137-42597-3.
  3. ^ Hepp, Andreas; Hjarvard, Stig; Lundby, Knut (2015). "Mediatization: theorizing the interplay between media, culture and society" (PDF). Media, Culture & Society. 37 (3): 314–324. doi:10.1177/0163443715573835. S2CID 21014234.