Mega Brands

Mega Brands Inc.
FormerlyRitvik Holdings (1967–2002)
Mega Bloks Inc. (2002–2006)
Company typeSubsidiary
IndustryToys
Stationery and crafts
Founded1967; 57 years ago (1967)
FoundersVictor and Rita Bertrand
HeadquartersMontreal, Quebec, Canada
Key people
Marc Bertrand (CEO)
Vic Bertrand (CIO)[1]
Products
  • construction toys
  • message boards
  • activity kits
  • art materials
  • school supplies
  • writing instruments
  • wood products
  • puzzles
Brands
  • Board Dudes
  • Locker Dudes
  • Mega Bloks
  • Mega Construx
  • Mega Puzzles
  • RoseArt
  • Write Dudes
Revenue$1.08 billion (Est. FY 2020) Increase[2]
Number of employees
1,700 (2018)[3]
ParentMattel (2014–present)
Websitemegabrands.com

Mega Brands Inc. (formerly Mega Bloks Inc. and Ritvik Holdings) is a Canadian children's toy company that is currently a wholly owned subsidiary of Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, and Board Dudes. The company distributes a wide range of construction toys, puzzles, and craft-based products.

In 2016, Mega Brands' Bloks was second in worldwide sales (11%) of toy construction building sets.[4]

  1. ^ Cite error: The named reference mgz was invoked but never defined (see the help page).
  2. ^ Company profile dnb.com Archived 2020-07-21 at the Wayback Machine
  3. ^ "Company Overview of MEGA Brands Inc". Bloomberg. Retrieved 22 June 2018.
  4. ^ Kell, John (April 19, 2017). "How Mattel Is Challenging Lego's Building Brick Dominance". Fortune. Archived from the original on September 13, 2018. Retrieved September 12, 2018.