Megaphone (podcasting)

Megaphone
IndustryRadio
GenrePodcasts
FoundedFebruary 2015 (2015-02)[1]
FoundersAndy Bowers, Brendan Monaghan
Headquarters
Reston, Virginia
,
U.S.
Key people
OwnerSpotify
Number of employees
25[5] (2016)
Websitemegaphone.fm

Megaphone (formerly Panoply Media)[6] is a Software as a service (SaaS) business owned by Spotify. The company provides software for podcast hosting and monetization as well as an ad network to generate additional revenue for podcast publishers.[7] It was formerly an audio content producer started by The Slate Group as Panoply Media,[8][9] and later shifted to focusing solely on software for monetizing, measuring and distributing podcasts of media companies and independent producers.[10][11]

Former logo
  1. ^ "The Slate Group Announces Panoply, a Podcasting Network for Media Brands and Authors". Slate. 2015-02-25. Retrieved 2017-02-02.
  2. ^ a b "Guide to Podcasting |". towcenter.org. Retrieved 2017-02-20.
  3. ^ "Podcasting Sounds Like a Big Opportunity to Slate - Digital Content Next". Digital Content Next. 2015-03-02. Retrieved 2017-02-20.
  4. ^ "The Panoply Network Is Now Using Nielsen Data for Targeted Podcast Advertising". AdWeek. 11 July 2017. Retrieved 18 April 2018.
  5. ^ "Why podcasting as a medium will continue to grow: an interview with Andy Bowers, CCO and co-founder of Slate's Panoply Media". FIPP.com. 2016-02-05. Retrieved 2017-02-04.
  6. ^ Jerde, Sara (5 March 2019). "After Shifting Focus to Podcast Technology, Panoply Media Undergoes Rebrand". Adweek. Retrieved 2019-07-30.
  7. ^ "Panoply Media Rebrands as Megaphone". Megaphone. 2019-03-05. Retrieved 2019-07-30.
  8. ^ "Panoply's chief content officer Andy Bowers: 'Podcasting is survival of the fittest'". Digiday. 2016-09-13. Retrieved 2017-02-01.
  9. ^ "Slate's Panoply platform is serious about podcasts". Mashable. 2015-02-25. Retrieved 2017-02-01.
  10. ^ "Podcast Network Panoply Introduces New Ad Platform". Advertising Age. 2016-01-21. Retrieved 2017-02-05.
  11. ^ "Panoply Acquires Ad Management, CMS Technology for Podcasters". Slate. 2015-08-11. Retrieved 2017-02-02.