Mego Corporation

Mego Corporation
FoundedOriginal company 1954
relaunch 2018
FoundersD. David Abrams and Madeline Abrams
Defunct1983 (original company)
FateBankruptcy
SuccessorAbrams Gentile Entertainment LLC
Headquarters41 Madison Avenue[1], ,
Key people
Martin B.[2] Abrams, Neil Kublan, Vincent Baiera
Productsdime store toys, dolls, celebrity & fashion dolls, games, electronic toys

Mego Corporation (/ˈmɡ/) is an American toy company that in its original iteration was first founded in 1954.[3] Originally known as a purveyor of dime store toys,[4] in 1971 the company shifted direction and became famous for producing licensed action figures (including the long running "World's Greatest Super Heroes" line), celebrity dolls, and the Micronauts toy line. For a time in the 1970s, their line of 8-inch-scale action figures with interchangeable bodies became the industry standard.

In 1982 Mego filed for bankruptcy, and by 1983, the Mego Corporation ceased to exist;[5] today, Mego action figures and playsets can be highly prized collectibles, with some fetching hundreds, or even in some cases, thousands of dollars (depending on rarity) in the collectibles market.[6]

In July 2018, the newly-reformed Mego Corporation announced they would be producing a limited run of their classic style clothed dolls in their traditional 1/9 scale, as well as some 1/5 figures sold exclusively through Target. These dolls, which include recreations of action figures released in the 1970s, began seeing release later in the year.

  1. ^ Cite error: The named reference Kirchner was invoked but never defined (see the help page).
  2. ^ Caringer, Kevin. "The Rise and Fall of a Toy Giant," Archived 2016-03-04 at the Wayback Machine White's Guide to Collecting Figures vol. 2, #1 (Jan. 1996). Archived at the New Force Comics website.
  3. ^ "Mego Toys | The Official Site For Mego".
  4. ^ Steinberg, Shirley R., Michael Kehler, and Lindsay Cornish, editors. Boy Culture: An Encyclopedia (ABC-CLIO, Jun 17, 2010).
  5. ^ "Mego Toys & Action Figures - World Collectors Net". World Collectors Net. Retrieved 2015-12-08.
  6. ^ Cite error: The named reference RetFan1 was invoked but never defined (see the help page).