Mego Corporation

Mego Corporation (/ˈmiːɡoʊ/) is an American toy company that in its original iteration was first founded in 1954.^[3] Originally known as a purveyor of dime store toys,^[4] in 1971 the company shifted direction and became famous for producing licensed action figures (including the long running "World's Greatest Super Heroes" line), celebrity dolls, and the Micronauts toy line. For a time in the 1970s, their line of 8-inch-scale action figures with interchangeable bodies became the industry standard.

In 1982 Mego filed for bankruptcy, and by 1983, the Mego Corporation ceased to exist;^[5] today, Mego action figures and playsets can be highly prized collectibles, with some fetching hundreds, or even in some cases, thousands of dollars (depending on rarity) in the collectibles market.^[6]

In July 2018, the newly-reformed Mego Corporation announced they would be producing a limited run of their classic style clothed dolls in their traditional 1/9 scale, as well as some 1/5 figures sold exclusively through Target. These dolls, which include recreations of action figures released in the 1970s, began seeing release later in the year.