Memetic engineering

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Memetic engineering, also meme engineering,^[1] is a term developed by Leveious Rolando, John Sokol, and Gibron Burchett based on Richard Dawkins' theory of memes.

• The process of developing memes, through meme-splicing and memetic synthesis, with the intent of altering the behavior of others in society or humanity.
• The process of creating and developing theories or ideologies based on an analytical study of societies, cultures, their ways of thinking and the evolution of their minds.
• The process of modifying human beliefs, thought patterns, etc.

In contrast, gutation is a term developed by Erik Buitenhuis and is:

• The process of altering the behaviour of oneself, with the intent of developing new memes.