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| Company type | Division |
|---|---|
| Industry | Automotive |
| Founded | November 4, 1938 |
| Founder | Edsel Ford |
| Defunct | January 4, 2011[1] |
| Fate | Discontinued[2][3] |
| Headquarters | , U.S. |
Key people | Edsel Ford, founder |
| Products | Automobiles |
| Parent | Ford Motor Company |
Mercury is a brand of medium-priced automobiles that was produced by American manufacturer Ford Motor Company between the 1939 and 2011 motor years. Created by Edsel Ford in 1938, Mercury was established to bridge the gap between the Ford and Lincoln model lines within Ford Motor Company. From 1945 until its closure, it formed half of the Lincoln-Mercury Division of the company.
In addition to serving as a combined sales network for Ford's two premium automotive brands, Lincoln-Mercury also represented the Continental (1956–1960), Edsel (1958–1960, formally designated Mercury-Edsel-Lincoln Division), Comet (1960-1961)[4], and Merkur (1985–1989, forming Lincoln-Mercury-Merkur). Through the use of platform sharing and manufacturing commonality, Mercury vehicles shared components and engineering with Ford or Lincoln (or both concurrently), serving as counterparts for vehicles from both divisions.
Following an extended decline in sales and market share for Mercury, Ford announced the closure of the division at the end of 2010.[5][6][3]
- ^ Date of the last vehicle produced under the "Mercury" brand.
- ^ Ford to close Mercury division despite higher auto industry sales by Jerry Hirsch at Los Angeles Times, 3 June 2010
- ^ a b Ford Announces Closure of Mercury Brand on Fox News
- ^ Shea, Terry. "From the Ashes - 1962 Mercury Comet". Hemmings. Hemmings Motor News. Retrieved May 12, 2024.
- ^ "'It's time:' Ford to close Mercury by year's end". USA Today. January 6, 2010. Retrieved June 2, 2010.
- ^ Maynard, Micheline (June 2, 2010). "Ford Appears Ready to End Its Mercury Brand". New York Times. Retrieved June 2, 2010.