Mercury (toy manufacturer)

Mercury
Founded1932
FounderAttilio Clemente
Antonio Cravero
Defunct1978; 46 years ago (1978)
Headquarters,
ProductsDie-cast scale model cars

Mercury was an Italian manufacturing company of die-cast scale model cars. Based in Turin, Mercury was active from 1932 until 1980. Along with Dinky Toys in England, Mercury was a pioneer in 1:43 scale diecast toys made in Europe. Today, Mercury models are rather rare and not easy to find. The company logo was the word Mercury within a rectangle with a round toothed gear behind the company name.