Mercury Monarch

Mercury Monarch
1978–1980 Monarch coupe
Overview
ManufacturerMercury (Ford)
Model years1975–1980
AssemblyMahwah, New Jersey
Wayne, Michigan
Body and chassis
ClassCompact near-luxury car
Body style4-door sedan
2-door coupe[1]
LayoutFR layout
RelatedFord Granada (North America)
Lincoln Versailles
Powertrain
Engine200 cu in (3.3 L) I6
250 cu in (4.1 L) I6
302 cu in (4.9 L) Windsor V8
351 cu in (5.8 L) Windsor V8
Chronology
SuccessorMercury Cougar (1981)

The Mercury Monarch is a compact[2][3][4][5][6] automobile that was marketed by the Mercury division of Ford from the 1975 to 1980 model years. Designed as the original successor for the Mercury Comet, the Monarch was marketed as a luxury compact vehicle; alongside its Ford Granada counterpart, the Monarch expanded the segment in the United States as automakers responded to the 1973 fuel crisis.

Taking its name from a former marque of Ford Canada, the Mercury Monarch was slotted between the compact Comet and the Montego in the Mercury model line (later, the Zephyr and Cougar). Sharing many of its chassis underpinnings with the Comet, the Monarch marked the final evolution of the 1960-1965 Ford Falcon chassis architecture. The Monarch was also the counterpart of the 1977-1980 Lincoln Versailles sedan.

In total, 575,567 Monarchs were produced.[7] Ford assembled the model line alongside the Granada at Mahwah Assembly (Mahwah, New Jersey) and Wayne Stamping & Assembly (Wayne, Michigan). For 1981, the Monarch was discontinued after a single generation, with the Mercury counterpart of the Granada taking on the Cougar (and ultimately, Marquis) nameplate.

  1. ^ 1975 Mercury Monarch sales brochure
  2. ^ "Motor Trend - Sep 1974". Retrieved 2011-03-21.
  3. ^ Popular Mechanics - Oct 1974 p104 second paragraph. Hearst Magazines. October 1974. Retrieved 2011-03-21.
  4. ^ "Car and Driver - Aug 1974; second paragraph". Retrieved 2011-03-21.
  5. ^ Flammang, James M. (1999). Standard catalog of American cars, 1976-1999. Ron Kowalke (3rd ed.). Iola, WI: Krause Publications. ISBN 0-87341-755-0. OCLC 43301709.
  6. ^ Dammann, George The Cars of Lincoln Mercury (Sarasota, FLA: Crestline, 1987), p.485.
  7. ^ "Production & Registry Totals". The Granada-Monarch-Versailles Registry. Archived from the original on 2009-05-30. Retrieved 2008-05-20.