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| Product type | Automobile |
|---|---|
| Owner | Ford Motor Company |
| Produced by | Ford Motor Company |
| Country | U.S. |
| Introduced | November 1983 |
| Discontinued | September 16, 1989 |
| Related brands | Lincoln Mercury |
| Markets | North America |
Merkur (German pronunciation: [mɛʁˈkuːɐ̯], Mercury) is a defunct automobile brand that was marketed by the Lincoln-Mercury division of Ford Motor Company from 1985 to 1989. Drawing its name from the German word for Mercury, Merkur was targeted at buyers of European executive cars in North America, selling captive imports produced by the German division of Ford of Europe.[1]
Following the 1989 model year, Lincoln-Mercury withdrew Merkur, making it one of the shortest-lived automotive brands in the modern American automotive industry, lasting only one model year longer than the Edsel.