Mexicana Universal

Mexicana Universal
Formation1994; 30 years ago (1994)
TypeBeauty pageant
HeadquartersMexico City
Location
Membership
Official language
Spanish
President
Lupita Jones
Websitewww.mexicanauniversal.com

The Mexicana Universal is a national beauty pageant in Mexico held annually since 2018, replacing the former pageant, Nuestra Belleza México, held since 1994. Currently, the pageant is responsible for selecting the country's delegates to Miss International, Reina Hispanoamericana, Miss Charm, and Miss Orb International. The current Mexicana Universal is Melissa Flores of Michoacán, who represented Mexico at Miss Universe 2023 but was unplaced.

The organization is directed by the nation's first Miss Universe titleholder, Lupita Jones (1991).[1] Who originally produced the pageant as Nuestra Belleza México in association with the Televisa TV network. In October 2017, the organization parted ways with Televisa, and found a new home for the pageant's broadcasting in rival network TV Azteca, rebranding the pageant due to televisa still owning the trademark, and changing the format.[2]

The organization has produced two Miss Universe winners (2010, 2020), two Miss International winners (2007, 2009), and three Reina Hispanoamericana winners (2008, 2019, 2021).