Mic (media company)

Mic
Type of site
News
Available inEnglish
Founded2011; 13 years ago (2011) (as PolicyMic)[1]
Headquarters,
U.S.
OwnerBustle Digital Group
Founder(s)Chris Altchek
Jake Horowitz
URLmic.com
RegistrationOptional
Current statusActive

Mic is an American internet and media company based in New York City that caters to millennials.[2][3]

Originally known as PolicyMic, it rose to prominence after its on-the-ground coverage of the Tunisian Revolution in 2011.[4][5] In April 2014, the company reached 19 million unique monthly visitors.[6]

On November 29, 2018, Mic laid off the majority of their staff—60 to 70 people[7]—after Facebook canceled a deal to publish a news video series.[8]

  1. ^ "PolicyMic.com WHOIS, DNS, & Domain Info". DomainTools. Retrieved July 5, 2016.
  2. ^ "Mic's plans to become a millennial media powerhouse". Fortune.
  3. ^ "Mic: Media company for millennials". Fox5NY.com. Archived from the original on August 23, 2017. Retrieved August 2, 2016.
  4. ^ Brown, Abram (May 28, 2014). "The Media Startup Getting 20-Year-Olds To Talk About More Than Cat Pictures". Forbes. Retrieved June 16, 2014.
  5. ^ Dietz, David (January 19, 2011). "Snapshot of a New Tunisia: An Uneasy, But Hopeful Calm". PolicyMic. Archived from the original on May 8, 2014. Retrieved January 19, 2015.
  6. ^ Stelter, Brian (April 28, 2014). "Another $10 million in funding for PolicyMic, a startup with shades of BuzzFeed and Upworthy". CNNMoney. Retrieved June 16, 2014.
  7. ^ "Pivoting to nowhere: How Mic ran out of radical makeovers". Digiday. November 30, 2018. Retrieved November 30, 2018.
  8. ^ Kafka, Peter (November 29, 2018). "Mic has laid off the majority of its staff". Recode. Retrieved November 30, 2018.