Michael Bloomberg 2020 presidential campaign | |
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Campaign | 2020 United States presidential election (Democratic primaries) |
Candidate |
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Affiliation | Democratic Party |
EC formed | November 21, 2019 |
Announced | November 24, 2019[1] |
Suspended | March 4, 2020[2] |
Headquarters | 229 West 43rd Street (8th floor), New York City[3] |
Key people | Kevin Sheekey – campaign manager Kelly Mehlenbacher – deputy COO[4] Advisors: Howard Wolfson Jason Schecter |
Receipts | US$1,119,411,494.07[5][6] (12/31/2019) |
Slogan | Rebuild America Fighting for our future A new choice for Democrats Mike Will Get It Done I like Mike |
Website | |
mikebloomberg.com (archived - December 30, 2019) |
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The 2020 presidential campaign of Michael Bloomberg, a businessman and former mayor of New York City, began when he filed a statement of candidacy with the Federal Election Commission for the office of President of the United States as a member of the Democratic Party on November 21, 2019.[7] His principal campaign committee was called "Mike Bloomberg 2020, Inc.".[8] The campaign officially launched on November 24, 2019, in Virginia, later than most other candidates for the Democratic nomination.[9]
Prior to launching his campaign, Michael Bloomberg had been vocal in encouraging the Democratic Party to field a candidate with the best chance of defeating incumbent President Donald Trump. His political positions had included gun control, climate change prevention, and city innovation. Bloomberg opted not to compete in the early states of Iowa, New Hampshire, Nevada, and South Carolina, instead beginning his campaign with the Super Tuesday states. He financed his campaign personally, and refused donations. He spent over five hundred million dollars of his own money on his campaign, one of the greatest single campaign expenditures in American history.[10] His campaign heavily relied on advertising, including the use of nationally aired television ads, social media influencers, and billboards in high-visibility locations.
Bloomberg dropped out of the race on March 4, 2020, after winning only the territory of American Samoa on Super Tuesday, while missing the 15% threshold for proportional delegates in several states.[2] He subsequently endorsed former Vice President Joe Biden for the nomination, and announced an effort to use his campaign infrastructure to support Biden's primary bid and the eventual nominee.[11] His lack of success among voters was attributed to poor debate performances, his former approval of stop-and-frisk in New York City, and allegations of a sexist working environment at his company, Bloomberg LP.[12]
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