Michael Roarty

Michael J. Roarty (August 24, 1928 – March 16, 2013) was an American marketing executive for the Anheuser-Busch brewing company.[1] He has been widely credited with turning Anheuser-Busch and its products, including Budweiser, into globally recognized brands through advertising.[2] Roarty created the advertising slogans "This Bud's for you" for Budweiser and "Weekends were made for Michelob."[2][3][4] He also oversaw the creation of the Bud Light ad campaign featuring Spuds McKenzie during the late 1980s.[2]

  1. ^ Julie MacIntosh (20 September 2011). Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon. John Wiley & Sons. pp. 16–. ISBN 978-1-118-20282-1.
  2. ^ a b c Kohler, Jeremy (2013-03-19). "Michael Roarty dies at 84; marketer helped build Anheuser-Busch brand". Los Angeles Times. Archived from the original on March 21, 2013. Retrieved 2013-04-06.
  3. ^ "Michael J. Roarty, advertising exec., dies". United Press International. 2013-03-18. Retrieved 2013-04-06.
  4. ^ Kohler, Jeremy (2013-03-18). "Michael J. Roarty dies; oversaw famous A-B ad campaigns". Saint Louis Post-Dispatch. Retrieved 2013-04-06.