Microsoft Application Virtualization (also known as App-V;[1] formerly Softricity SoftGrid)[2] is an application virtualization and application streaming solution from Microsoft. It was originally developed by Softricity, a company based in Boston, Massachusetts, acquired by Microsoft on July 17, 2006.[3] App-V represents Microsoft's entry to the application virtualization market, alongside their other virtualization technologies such as Hyper-V, Microsoft User Environment Virtualization (UE-V),[4] Remote Desktop Services, and System Center Virtual Machine Manager.[5]