Mighty Max (toyline)

Mighty Max
The original Mighty Max logo
TypeDolls
CompanyBluebird Toys
CountryUnited Kingdom
Availability1992–1996

Mighty Max was a series of toys that were manufactured by Bluebird Toys PLC in the UK in 1992. The toys were similar to the earlier Polly Pocket toyline, but these toys were marketed primarily towards young boys. In Canada and the United States, they were distributed by Irwin Toy Limited and Mattel Inc. respectively.[1][2] The original toyline consisted mainly of "Doom Zones" and "Horror Heads". "Doom Zones" were small playsets with a horror theme and featured miniature figurines of menacing creatures and the hero Max, a young boy with blond hair, jeans, a white t-shirt with a red "M" on it, and a baseball cap (the color varied based on the playset purchased) which also always had an "M" on it. The "Horror Heads" were smaller-sized playsets, also shaped like the heads of creatures and contained miniature figures. It was later adapted into a TV series, as well as a tie-in video game The Adventures of Mighty Max produced by Ocean Software for the Super NES and Mega Drive/Genesis.

  1. ^ Lawson, Carol (28 October 1993). "In Itty-Bitty Toys, Mega-Mega-Profits". The New York Times.
  2. ^ Stevenson, Tom (19 October 1995). "Bluebird sets up Disney link xxxx Bluebird". The Independent. London. Archived from the original on 14 May 2022.