Mike Berners-Lee is an English researcher and writer on carbon footprinting. He is a professor and fellow of the Institute for Social Futures at Lancaster University[1] and director and principal consultant of Small World Consulting, based in the Lancaster Environment Centre at the university.[2] His books include How Bad are Bananas?,[3][4] The Burning Question[5] and There Is No Planet B[6] and he is a contributing author to The Climate Book created by Greta Thunberg. He is considered an expert on carbon footprints.[7]