Miquela

Miquela
Also known as
  • Miquela Sousa
  • Miquela
OriginLos Angeles, California, United States
Genres
Occupations
  • Singer
  • Instagram personality
  • Digital art model
Instrumentvocals
Years active2016–present
LabelsBrud Records

Miquela Sousa, also called Lil Miquela, or known mononymously by the stage name Miquela, is a fictional American character, singer and social media personality created by Trevor McFedries and Sara DeCou.[1] The character was created as a 20-year-old girl of Brazilian-American heritage. The character began in 2016 as an Instagram profile that details a fictional narrative which presents Miquela as a CGI character and model in conflict with other digital projects while marketing a variety of brands, primarily in fashion.[2] Miquela has been featured in product endorsements for streetwear and luxury brands such as Calvin Klein and Prada. The account gained more than a million followers within its first two years.[3]

  1. ^ Petrarca, Emilia (11 May 2018). "Lil Miquela's Body Con Job". The Cut. Retrieved 10 November 2019.
  2. ^ Koh, Yoree; Wells, Georgia (13 December 2018). "The Making of a Computer-Generated Influencer". WSJ. Retrieved 8 November 2019.
  3. ^ "Instagram's Latest 'It' Model Is Confusing The Hell Out Of Everyone". The Huffington Post. 2 September 2016. Retrieved 23 February 2017.